AMANECER, the dawn on a new company

Caterina Mansuesto is not just a good friend but an excellent client, and as the head of the marketing department of Albion, she was in charge of the merger of Intercity Packers and Albion Fisheries.

I was hired to brainstorm the image of the event that would officially launch the new company. After a few brainstorming sessions, the name AMANECER was chosen, which means dawn in Spanish, and would symbolize the beginning of the new company.

The logo and image were inspired by the land and the water, by nature’s gifts and from the raising sun on a beautiful new day. The image tries to make people feel good and relax, to trust the merger.

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With Michelle MacGillivray of MacGillivray & Associates as the event planner and leader the show was put together and the re-birth of Albion Farms and Fisheries came to a reality.

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