I was hired to bring the old Chef’s Cleaver logo to the new millennium. Intercity Packers premium brand has been around for decades and it was ready to be updated, but they were extremely nervous of losing the personality of the brand.
After a few brainstorming sessions, the preliminary drafts started to be prepared and the final result was a clean and retro looking brand, maintaining the elegance but now with a fresh new look.
Original Chef’s Cleaver Logo Below
The new brand became an immediate success, and the client was pleased that the image remains with a classical look and it didn’t loose the personality, both, in color and black and white.
Unfortunately, the brand was taken off from the market after Intercity Packers and Albion merged into a new and much larger company. Still, the new branding was a successful project.